Food service
Redesigning a mobile ordering flow for speed and fewer drop-offs
A look at how consultants could reduce friction in a multi-step mobile ordering process.
Illustrative example. This describes a common mobile challenge and an approach Dragonfly consultants could take. It is not a client engagement and does not report real results.
The challenge
Users must pick a location, choose items, customize them, add payment and confirm. Each step reloads data, and errors are not explained clearly.
The approach
- Map the full funnel with analytics to find the steps where users leave.
- Save the cart locally so users can resume an order after a crash or interruption.
- Reduce the number of screens by combining item customization and cart review.
- Add clear error messages and retry options for payment and network failures.
What success would look like
A shorter path from menu to confirmation, fewer abandoned orders, and clear recovery when something goes wrong.
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